As a small business owner, you should be looking for anything that could give your business an advantage. To compete in this digital age, your business needs to have a website. When you set up your website, there are several aspects you should consider that would make the online experience more enjoyable for your customers.
Ease of Use
Think of your website in the same way you would think about your office or storefront. You would never want your store to be a mess, or have it set up in a way that makes it difficult for customers to find what they are looking for. The same idea applies to your website. It should be clear and easy to use. This can be achieved by having a search bar and clearly defined, easy-to-find sections. Your website should also explain what your business is and how you can improve the lives of potential customers. The overall presentation is part of your sales pitch. Just remember, if a customer gets frustrated and leaves your website you’ll have a higher bounce rate and drop lower on the search engine results page!
Communicating With Customers
Without customers, you do not have a business. As a result, you need to utilize your website to improve your customer relations. To go along with an easy-to-use website, you need to include an easily found contact page, which will help those who visit your website know how to ask questions or give feedback. From there, you can set up lines of communication, either through phone calls, online chat, emails, or text messages. However, more than 65% think text messages are more convenient than other ways of communicating with businesses. Whichever you focus on, make sure to collect contact information from your customers as well so you can continue to communicate and send them helpful information.
Search Engine Optimization
Once you have your website all set up, you can focus on improving your chances that customers will find your website when they search online. This idea is called Search Engine Optimization (SEO). SEO deals with your overall ranking compared to other websites, meaning that a better SEO gives you a higher likelihood of traffic on your site. You can improve your SEO by encouraging customer reviews, writing blog posts with keywords, backlinking your website, and growing your social media.
A website is like your business’s storefront for the whole world. With the right details, your website can be a great way to grow your business with your current customers and to bring in new ones as well. Make sure to highlight your business through your web design, and keep customers in mind!