Miami Digital Marketing Services
What is Digital Marketing?
When all is said and done, digital marketing is the use of digital mediums to reach consumers. Digital marketing uses the internet, mobile devices, social media, search engines, email, and other ways to reach consumers. While traditional marketing uses print and physical ads, digital marketing requires a new way of approaching customers.
Digital advertising targets a specific audience, is interactive, and can take place on any mobile device such a tablet, laptop or smart phone. Using the internet, social media, email campaigns, and other digital channels is how you get your message out to consumers. Central Florida Media Solutions can use digital marketing to turn your core message into a visually appealing marketing strategy.
Digital Marketing Channels
Every digital marketing channel is unique and plays a role in your business strategy. We can introduce your business to each one and help with choosing the right marketing channel for your business. Selecting the right marketing channel will depend largely on your type of business and your target audience. We will also show you the many benefits of digital marketing.
Website Marketing
Website Marketing is positioning a website strategically to attract traffic to that website. The goal is to attract people who are interested in a business’s services or products. The aim of the strategy is to rank high in search engine results by implementing SEO tactics, content marketing, social media marketing, and other digital efforts.
Pay-Per-Click (PPC) Advertising
Our professional team can help you with the basics of PPC and use it to help you grow your business. Immediate results can come from a successful PPC campaign, but a lot of planning and brainstorming goes into it. Our team of marketing professionals can get you the best results for you.
Search Engine Optimization
Customers tend to go with the top ranking websites in a search for services and products. At CFLMS, we know how SEO fits into a digital marketing strategy and how to use keyword search, web design, and quality content to help you get to the top.
Content Marketing
Our digital marketing professionals have experience delivering quality content that will become the heart of your digital campaign. Content marketing can generate three times the leads than traditional marketing. We can give you high-quality content to target, attract, and retain customers.
Email Marketing
If you’re wondering how to get started with email marketing, Central Florida Media Solutions can help you begin. Email marketing has the highest ROI (return on investment) and it can be delivered in a non-invasive way, so it needs to be a very important part of your digital strategy. We can create an appealing email marketing campaign to help you nurture leads. We can show you how easy it is for email marketing to get you great results.
Social Media Marketing
Our many years of experience in marketing can help you increase your online presence by using social media. We can use social media such as Facebook, Instagram, Twitter, and LinkedIn, to help you connect to your target audience and build your business. Social media has proven to be a powerful tool for generating traffic and growing your business.
Affiliate Marketing
Affiliate marketing is based on revenue sharing and promoting another business. If you have a product you want to sell, you can offer an incentive to another business or person to promote your product. CFLMS can guide you through the world of affiliate marketing and assist you in getting results.
SMS Messaging
Sending text alerts is an easy way to get your message out. It’s also a great way to send promotions and reminders to existing customers. We can help you reach your customer base no matter where they are.
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Miami Internet Marketing Strategy
Common Types of Strategies
A very common type of marketing strategy is simply updating your website. CFLMS can conduct an audit of your current website so you will know what you’re doing well and where there is room to improve. We can assist in getting new products and services added to your page. We can also update your calls to action (or CTA) by making them stand out, using action phrases, and keeping them visible. And we will help with your website curb appeal. Curb appeal is important because when a visitor comes to your site, it’s during the first few seconds that they make a decision about staying on your website or moving on to your competitor. They also judge the quality of your product or service based upon what they see. Our experienced web developers can design an attractive and easy-to-use site to keep users on your page.
SEO
SEO is about increasing the quantity of traffic to your website and also the quality. Central Florida Media Solutions is the affordable SEO company that guarantees results. To explain how SEO works, search engines scour the internet for keywords, page speed, and internal links and then display the results for the consumer to view. Our SEO experts can build fast and robust websites that get your large business or small business to rank high in organic search results. In turn, this increases conversion rates. We are the experts who know how to create a website that will get your business to the top of the results.
PPC Campaigns
PPC stands for pay-per-click, for which advertisers pay a commission each time one of their ads is clicked. It’s a way of buying visits to your site. Pay-per-click that is well crafted will provide leads almost as soon as the ads start running. Such a fast return can be attractive next to waiting for organic SEO campaigns to bring results. The most popular PPC platforms are Google, Facebook, and LinkedIn, and we can show you how these platforms work to generate sales. We can help your PPC marketing results get better in a short amount time.
Email Campaigns
Email should play an important part in every marketing plan due to its effectiveness and ability to build brand loyalty. For example, email newsletters are a way to engage a current or potential customer. Our experienced digital marketing agency can create an email marketing strategy to reach out to current and past customers. We can attract repeat business and reach out to those new clients responding to calls-to-action.
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Digital Content Strategy
Typically, digital content refers to information that exists in digital form. Digital content can be in the form of written words, images, pictographs, videos, or audio clips. Your content strategy should provide direction towards an outcome for your customers. CLFMS has the resources and creativity to help shape the content of you site to encourage customer engagement with your brand. We can help you decide on your content goals, understand your audience, and build your online presence to achieve the best results.
B2B Content Marketing Agency
We are a B2B marketing agency taking care of digital marketing in the Miami area. B2B content marketing is the art of using content to your business’s advantage and drive up sales. Our team will guide qualified leads into your sales funnel with engaging content, by fostering relationships, and increasing the opportunity for sales. And since we know that audiences have different needs, we use targeted information so we can qualify your customers and improve conversion rates.
Miami Digital Marketing Consultant
As your expert Miami digital marketing agency, we will deliver great results when designing your website. Our web design experts will have an appealing and user-friendly site ready to handle new customers and impress your existing ones. We specialize in increasing traffic to your site and improving your conversion rate. We can also help with lowering your cost per acquisition. This can be done by optimizing your landing page, regularly checking your negative keywords, eliminating non-converting keywords, and other techniques. The point of digital marketing is to improve your sales, brand awareness, and reputation. We have the expertise to optimize your website in order to reach your business goals.
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Miami Online Marketing
Pay-Per-Click advertising
PPC stands for pay-per-click, which is a method of internet marketing in which the advertisers pay a fee for each time one of their ads is clicked. Every time your ad is clicked, which sends a customer to your website, you pay the search engine a small fee. Whether you’ve heard a little about PPC (pay-per-click) marketing or you know you want to use PPC but aren’t sure how to get started, CFLMS can help you.
Search Engine Optimization (SEO)
SEO is the process that businesses use to make sure their site ranks high in searches for keywords and phrases. The search engines will also scan your site to discover if your website is easy to navigate, and reward user-friendly sites with higher rankings on a results page. SEO is the foundation of your website and Central Florida Media Solutions can turn the definition of SEO into an effective lead generating process.
Email Marketing
Did you know there are 3x more email accounts than Facebook or Twitter accounts? Email marketing has been around since the conception of email, which makes email marketing the most direct and effective way of reaching your leads and turning them into customers. It also allows you business to reconnect with former customers and reintroduce your product. Email marketing consistently wins out over all other marketing channels. Let CFLMS help you organize and launch your email campaign today.
Content Marketing
Central Florida Media Solutions is a full-service digital marketing agency, which can help you build a content marketing strategy that evaluates the content of your website. Evaluating your content helps to identify and target who your customers are. With a strategy that follows the consumer’s path through your website, you can convert more prospects to paying customers. The more people you have visiting your site, the more sales opportunities and customers for your company. Your website is your best marketing tool.
Affiliate Marketing
The idea behind affiliate marketing is that you can earn a commission for marketing another company’s product. To break it down a bit more, it is the process by which an affiliate earns a commission for marketing another company's products or service. The affiliate simply searches for a product or service they have used and have liked, then the affiliate promotes that product on their website to earn a piece of the profit from each sale made. Our team of professionals can help you set up an affiliate program to help you sell more by offering an incentive to others promoting your business.
Social Media Marketing
With consistent and meaningful posts, you can grow your social media presence. A concise and creative strategy for this growth will help your business achieve its social media marketing goals. If you’re not sure where to begin, we can certainly help. As one of the most successful Florida social media management companies, we know it starts with having an objective in mind. Our strategy generally contains three areas: reach, engagement, and growth.
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Aspects of Online Marketing With an Agency
Because it seems there are often new ways to market digitally, it can be tough for an active business owner to stay on top of the latest and greatest way to generate sales. Choosing the right digital marketing company for your business comes down to knowing what your needs are and asking the right questions. Hiring our team of experts at Central Florida Media Solutions to manage the more technical aspects of your digital marketing plans allows you to focus on other areas of your business. We can handle your digital marketing while you take the reins in other areas of your company. Hiring our online marketing agency also means you have experts in the field working for you. Digital marketing isn’t just about having good ideas. It means having the expertise on your side to create and execute the right sales strategies to achieve the best results. Simply put, having a digital agency like Central Florida Media Solutions working for you will get you on the global digital map.
If you have ever thought it would be beneficial to have a full marketing department for your business, a marketing retainer might be right for you.
Essentially, a marketing retainer is an agreement between your business and a full-service marketing agency that includes a budget, either monthly or quarterly, in exchange for a variety of marketing services. The retainer usually tends to be over a long period of time, and is not project-specific. If you begin a long-term relationship between your business and our agency, it will allow us to get to know your brand and to create a long-term business goal. The benefits of having our marketing agency on retainer are certain. You will know what the costs are upfront and you will be a priority as a retainer client.
When it comes to the cost of the retainer, there is no magic number. It can vary widely. Every business and industry is different. With that said, retainers for small to medium sized businesses could range from $12k to $24k. In addition to the fee, there is usually a “spend” component that is used for advertising in different channels. There is a general rule of thumb concerning how much a company should invest in marketing and that is 10% of revenues.
At one point in time, marketing agencies made money by marking up their costs of the advertising they purchased from channels like radio or magazines, and said they did idea generation for “free”. Today, most agencies mark-up advertising very little, or not at all, and invoice only for the time they spend on the account. This would include copywriting, project planning, photography, and everything else as needed. If you are looking for a long-term partner that can help you accomplish your goals and help you write your story, then it might be time to look at taking your relationship with a marketing agency to the next level.
Once you’ve decided how much should be spent on advertising, you need to decide how to spend it. There are three areas where your advertising dollar will go the farthest.
First, let’s talk about content marketing and SEO. The power of content marketing is becoming more and more evident every day. It has the ability to produce an ROI with a lower cost than traditional outbound marketing. SEO partners with content marketing. In order for the content to go far, optimizing your website will get you the traffic and business you desire.
Second, money should be spent on social media and Google ads. While these are two different things, they both have points that are short and simple to explain. One analytics firm found that Facebook, in particular, has very impressive engagement numbers. When it comes to Google ads, keep in mind they are a fast way to get noticed, and the reach is great. There are over 3.5 billion Google searches each day.
Last but not least, email. It’s easy to forget about email because it’s not “shiny and new”, but email has stood the test of time. Not to mention, it is also one of the most cost-effective ways to market your product.
Central Florida Media Solutions can be your answer to all your marketing needs. With over 15 years of sales and marketing experience and over 20 years in combined software and web development, we will provide high quality service and great end results. We are determined to eliminate the hassle and headache of digital marketing for you. Contact us for a free consultation today.
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