#1 Tampa Web Design Company
Your website is the most important part of your online presence. If you want people to find you online, your "digital house" needs to be clean, nice and welcoming. People tend to make first impressions about your business based on your website, so make that first impression count.
The truth is, studies show that 40% of users immediately move away from your site if they find the layout unattractive or unappealing. If you are like most businesses and need your website to function as part of your overall sales funnel, then you need to make sure that your website is first class.
Some Tampa-area businesses' websites have not been updated in a decade or more. In most cases this means that their website is not able to be seen properly on Mobile Devices (cell phones, tablets, etc.). This means that not only will Google punish them in rankings, but the customers that find them on a mobile device are very likely to simply leave.
Elements of a Good Web Design
In this age of big information, businesses spend time and money battling for clients. A website is one of the most important weapons that a business can have, in their arsenal. If wielded correctly, there is a huge potential for a business to increase its sales which of course, leads to more profit. Below are some of the elements of good design.
Requirements for design include elements like these:
- Look and feel
- User experience
- Web Accessibility
- Functionality
- External integration
- Lead pages
- Many more
Mobile Responsive
In cases, you are not aware of this, the majority of people who access the internet do so through their smartphones. It's estimated that this number surpasses three billion people. Thus, a business has to optimize its website for smartphone access.
Optimized Content
Having the best content and a god layout is part of good website design. Even so, the website design will be of no use if it does not rank on the first page. Customers generally have not to look at contents on the second page.
Good Call-to-Action (CTA)
It will do your business no good if the customers are not actively engaged in your website. Use some of the best CTA that evoke emotions from the users.
User Experience
The key question here is, does the website make it easy to navigate across different pages? Does it have an attractive theme? Are the fonts easy to read?
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The Best Tampa Website Design
Not all Tampa websites are the same. In fact, many times that is exactly what sets the most successful businesses apart. They make sure their business are appealing to the masses, that are actually looking for your products and/or services.
Most businesses want their website to be a great place to inform their clients about their products and services. However, many of them don't realize that the best web design for their Tampa business, should be far more than just informational. Here are elements that you should consider including in your website design, dependent on the purpose of your business or organization.
We are a Tampa web design company who produces websites that:
Look great on mobile devices
Are Easy to navigate
Help get you noticed
Mobile Responsiveness
Nearly half of the world's population access the internet using their phones. And this trend is expected to grow in the times to come. Not only does it offer flexibility and time-saving but also many advanced features. Moreover, it is possible to get access to all your services on-the-go and therefore many people prefer to complete most of their tasks on their smartphones.
The website design must incorporate mobile responsiveness in which emphasis is given on the accessibility of the website through a phone. If possible, the mobile app should be designed for the site. Mobile apps make it easy for uses to access the website by a simple click. Tablets are nearly the same size as smartphones, so the web design should make it easy to accommodate tablet users.
User Experience
Let's face it the main purpose of the website is for the use of the client. This reason alone should make this element the sole focus of the website design. Make the site user-friendly and ensuring that your user is able to get to their desired content or functionality easily and instinctively.
We live in an age of instant information and instant gratification. The more thought that goes into getting to where you want to go, the more likely your client is, to go see if it's easier to find somewhere else. The easier you make it to find and use the information or functionality, the more likely they are to stay on your site.
User Interface
The user interface is an integral part of the overall user experience. In fact it has a lot to do with how well you website converts website users to consumers of your products and services. Let's imagine for for a moment a website that is dedicated to selling products for newborns. The website is visited by the first-time parent of a newborn who is looking to bulk buy diapers and find good deals on baby accessories.
In this scenario, the website they land on is filled with symbolism and art from the website owner's favorite genre of music, Death Metal. Needless to say that the website looks more like a tatoo parlor than a place to buy things for a newborn. The likelihood of a first-time customer staying on the page, is now very dependent on their love of Death Metal. This site creates a great atmosphere for niche customers, but it will be limited in its reach due to what is basically, customer biases.
As you can imagine, the look, feel, colors, imagery, wording, animations, videos, and all other forms of communication are highly relevant to the behavior of your visitors. In fact, we have had clients drastically improve customer engagement simply by changing their main page background from black to white and adjusting the text and logos accordingly.
Tampa Web Design Service
Usability and Competition Analysis
Information Architecture Design
Good Information Flow
Users mostly skim through the content of the website. If the information is not easy to decipher, they are quickly turned off and will move to another website. Therefore, all the information should be easy to read for your target customers.
Website content needs to be broken up going down the page into consumable chunks. It is best if each bit of content follows a logical flow going down the page. This will allow your users to be guided in a logical manner with regard to the content. It also affords you the opportunity to guide your client into being a consumer.
Make Good Use of the Sales Funnel
A good sales funnel is very important to your website. If properly used it enables the business to intimately understand what process the user followed to become a loyal customer. Setting this up within your site happens from the get-go, if it is done right. You need to inform your customer, offer opportunity for action, inform some more, another call to action, info, CTA, info, CTA, until all info has been provided and every reason to choose you has been offered.
A Good web design will function as an effective sales tool that increases the sales of the business.
Good Call-to-Action (CTA)
Getting your site visitor to take action is the point of your website to begin with. Whether your revenue comes from your site based on users clicking ads, or you are just trying to get users to buy from your site or call you for your services, the CTA is where the action takes place.
If your visitor isn't drawn into action, they are less likely to do so. In fact, we've seen some websites that you really have to search high and low to find contact information. Struggles like this only increase the likelihood that your visitor will simply become someone else's client.
Optimized for Search Engines
If you want your website to be found in online searches in places like Google, Bing, and Duck Duck Go, you need to make certain that your design includes some of the most important Technical-SEO aspects, included in the design.
However, the most important aspects of optimizing your website for online searches is to optimize your content. With Google especially, "Content is King". It is the one thing that can get a low ranking site closer to the top, the quickest.
Technical On-Page SEO
Technical on-page SEO is simply the technical or coding aspects of the site being built using standards that are used by search engines to rank websites. There are a myriad of measures used by each search engine company. In fact, Google alone has over 200 variables that factor into their ranking algorithm.
These elements should be "baked into" your website. They are either important coding elements, important files to be included, or errors / issues that should not exist:
- H-tags
- Meta tags
- Title tags
- Alt tags
- Canonical References
- Internal links
- Sitemap
- Robots.txt
- Overly large page size
- Page errors (4XX & 5XX)
- Broken links (internal & external)
- Mobile-friendliness of website
- SSL implementation
- Proper implementation of redirects
- URL implementation
- Schema or structured data
- And more
Structured Data
This is typically one of the easiest things to miss on a website because it is not a standard practice for most website designers. In fact, many SEO companies don't even do this well.
Structured data is data that helps Google understand what your content is about, What it's purposes is, who it was written by, detailed specifics about the page, and much, much more. In fact it does so much, that many companies just feel overwhelmed and ignore it, "after all," they say, "it is a minor factor when compared with something like content." We will agree with the statement but not the mindset behind it.
Anything worth doing, is worth doing right.― Hunter S Thompson
We believe that when it comes to building websites, SEO, Digital Marketing, or any of our other services, everything should be the absolute best we can possibly do with the budget that is available to us. Our goal is to maximize your return on investment and get new business. This sometimes means leave no stone unturned in your pursuit of best.
Optimized Content
Content optimization is absolutely vital to the overall success of your website ranking. This starts with competitor analysis and content comparison. In order to have better content than your competitors it is important that you first find out what they are doing and make sure you are doing it better. After all, Content is king.
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Website Design Process
Getting a website done can be a giant pain if the company is inexperienced or even if they have been around a while but simply have bad processes. Things will end up taking longer than expected and the results will simply not be what you expect.
At Central Florida Media Solutions, we understand what it takes to get your site designed right the first time. Our process has been honed and simplified to make it easily repeatable and efficient.
Design Phase
Our design phase is where we look for the most input from the business owner as we can. We want your site to be uniquely you and let's face it, no one knows your business and the way you do it, like you do. In order for us to truly make your website accurately portray your business we work to ensure, that we understand your business.
That is why the communication during this phase is important. We also gather important information that will be used in website. Sales material, informational brochures, written concepts, concepts of operation, business plans, audio, video, images, etc.
Design Process
Adhering to brand specifics is important to us. We like to make sure that we get or re-produce a vector-quality logo from which we will draw our color schemes for your website. From there we will produce a set of website concepts to help determine basic layout styles that you like.
Once we understand your basic website style and have a solid set of colors to work with we create a new website that is completely new and completely you. During the course of the creation we bring detailed design concepts to you that put the finishing touches on your custom website.
This process can be time consuming because it requires a lot of communication. However, the quicker and more frequent that interaction takes place the better the overall end-product is and the less time it takes.
Development Phase
This is where the rubber meets the road so-to-speak. Once your design concept is finalized it is off to the races, for our development team, who is ready to make your concept a reality. We love taking concepts and bringing them to life and giving them a personality.
Depending on the size and scope of your project this portion of the work can vary as far as schedule is concerned. If your website is only a few pages, it can be very quick. If your site requires, 35 pages of different styles, layouts, and features... it will take a bit longer.
Testing Phase
Once the development is complete we begin the testing phase. This can be a fun time for the team as they try to find the bugs in each others work. We go through all of the features and content of the site to verify everything functions as it should.
After our verification testing is complete, we work with you to go through validation testing and address any issues, you may have or address any changes that you would like to make.
Launch & Release
When the final acceptance is received from you, we are ready for launch and release of the website. At this time we place your website on the hosting platform of your choice. We offer hosting plans as well.
Once the site is posted and live we release the website to you for your use and will recommend maintenance dependent on the type of website that you have.
Maintenance Phase
Many of our clients require features on their website that make using a Content Management Systems (CMS) like WordPress, Joomla, or WooCommerce the most logical and affordable way to build their website. This is a phenominal way to jumpstart your business growth.
Just remember that these platforms are open source software platforms which means that each comes with its own set of security risks, which means security updates, patches, and additional updates for plugins that are used. These platforms require a long-term relationship with your developer or someone who knows the platforms well.
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