#1 Digital Marketing Company

Central Florida Media Solutions brings a unique approach to digital marketing services. We enable brands to connect with customers that are targeted from the beginning of their interaction and lead them all the way through to the conversion.

It starts by analyzing your business needs and providing a clear path to follow. This enables you use the right type of marketing and take advantage of every opportunity along the way. We start with market analysis and lay the foundation with the proper investments in paid advertising and marketing and follow it up with continued organic growth through SEO strategies. We are the only digital marketing agency to put our money where our mouth is and offer performance based marketing. If we don't produce, you don't pay us!

What is Digital Marketing?

The number of internet users increases every day, and the World Wide Web is available even in the farthest corners of the world. Today, offline marketing is not as effective since people are starting to buy more and more products online.

The primary purpose of marketing has always been the same: to find a way to attract more customers to your business. And now, the one place to find most of your customers is on the internet. For this reason, digital marketing services, a form of online marketing, will be in high demand. Digital marketing combines all marketing methods that use the internet and electronic devices. Companies utilize many digital channels, like social media, search engines, newsletters, new websites, and emails to attract more customers.

Unlike traditional marketing which uses physical ads, phone communication, and print ads, digital marketing is more advanced, which allows you to reach consumers, offering them products according to their preferences. Digital marketing creates endless possibilities for businesses, such as website-based marketing opportunities, social media, video ads, or emails. Furthermore, it is available for most devices like smart phones, laptops, and tablets.

Digital marketing offers you many different options to get your message out so you can create various marketing strategies depending on your purpose and budget. You can use such tools as social media, analytics dashboards, site visitor statistics, and many other tools to promote your products or services.

What is Digital Marketing?

Digital or online marketing relies on marketing that leverages the use of the internet in order to achieve marketing communication and branding goals. An effective online marketing strategy primarily covers activities involving search engines, social media, and websites for marketing purposes, as well as paid social media marketing and pay-per-click (PPC) campaigns.

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Digital Marketing Channels

Website Marketing

Website marketing is the implementation of a marketing strategy intended to guide traffic to your website. Usually, it aims to bring in potential clients who may be interested in your services or products. And the more traffic that flows through your website, the more new customers you get.

Pay-Per-Click (PPC) Advertising

Pay-Per-Click advertising is the method of delivering potential customers to your website within a relatively short period of time. However, this method is driven by how much you are willing to invest as well as how much you are willing to pay for acquiring a customer. Still your advertising budget is within your control. You will have to pay the chosen search engine a small fee for every visitor who comes to your site by clicking the ad. If your PPC advertising works correctly, you will earn much more than you pay for it.

Search Engine Optimization (SEO)

When doing a Google search, ranking high in the results pages is the primary goal of this marketing strategy. SEO involves factors like keyword search, organic link building, and linkable assets creation.

Content Marketing

Content marketing is a marketing strategy which focuses on creating and sharing relevant and valuable content in the attempt to attract a specified audience to your website. Instead of pitching your product or services, you are providing useful content to help consumes solve their issues.

Email Marketing

Email marketing is one of the most significant components of digital marketing, which uses email to promote your products and services. By getting permission to send updates and other information, a business develops relationships with potential clients.

Social Media Marketing

Social media marketing is quite an efficient way to reach your customers. It allows you to speak directly to your audience using such platforms as Pinterest, Instagram, Twitter, and Facebook. Creating a social media marketing strategy will bring exceptional success to your company.

Affiliate Marketing

Affiliate marketing allows you to promote your products by paying others, like bloggers or YouTubers, to share the link to your website among their followers.

SMS Messaging

SMS marketing is the way to promote your services using text messages (SMS). You can use SMS marketing to inform your customers who agreed to receive those messages about updates, limited offers, or giveaways.

Internet Marketing Strategy

A solid internet marketing strategy can be the most efficient and economical method to generate leads and promote your business. Let's dive a little deeper into some of the more common types of internet marketing strategies.

Common types of strategies

The best way to attract more customers to your website and make them come again is to create a new website or redesign your old one. It’s good practice to update your website every year since design trends change. Many people do not trust websites that look old or out-dated. Often people will try to avoid them. One way to update your site is to add a new product or service. Adding calls-to-action such as, “Sign Up Today” or “Discover”, are ways to get consumers to take action regarding your product. And lastly, try better curb appeal. Make your website attractive and easy to use.

SEO is another internet marketing strategy that gives remarkable results. Most internet users never scroll past the first page of Google search results. So, creating the right SEO strategy to get on the first page is crucial for your business. This practice is designed to get your business found in search engines organically. To be found easier than before, use long keywords, use quality keywords, and use internal links. Keywords are the key to SEO success.

Pay-Per-Click advertising allows your website to get closer to the top of searches, even if it is not SEO optimized. You will have to pay for each user who clicked on your Google ad. However, PPC campaigns are quite efficient since you can target people based on their location and buying behavior. Social media marketing allows you to gain popularity quickly and promote your products more effectively. Billions of people use Facebook, Instagram, Google, Twitter, or other social media every day, so you can significantly increase your audience by using these platforms and their PPC programs.

Email Campaigns will not attract many new customers to your site, but they allow you to keep the existing clients interested in your products. So, don’t forget to send them emails with your updates and limited offers. Emails are an excellent way to reach out to current and past customers. You can ask them to complete a survey about your company that will help you to understand what they think about your brand. Or you can try to re-engage your past clients by sending emails with some bonuses. These email campaigns bring back repeat business. You might even start a loyalty program, give out future-use coupons, or offer personalized customer service to give your customers a reason to return.

Also, reach out to new clients who have answered calls to action on your site. If you provide your customers with quality that ends with a good CTA, they will want to answer it and get in touch with you. Emails are the best tool for telling your clients more about your company and for offering them specific products or services.

Digital Content Strategy

A digital content strategy will be a business plan for your website. It helps you to plan your actions, achieve your marketing goals, and provides the right direction towards success. So, let's find out how it works.

What is Digital Content?

Most often, digital content refers to the files or data available for distribution or download on electronic media, such as iTunes songs or Amazon eBooks. However, everything that you can publish online is digital content.

Written words are the most common type of digital content. Blogs, news, articles, recipes, and other text published on the internet are digital content. It is quite hard to create valuable digital text content since it must be interesting to read.

Another example of digital content is image and photo sharing. Many people gained their popularity on Facebook or Instagram simply by posting their photos. And now they earn good money from it.

You may also use pictographs, most commonly known as emojis, when creating your digital content. They allow you to look friendlier and improve the appearance of your website.

Videos

Videos are another vital part of digital content. It includes TV shows, tutorials, movies, music videos, home videos, and many others types of video. The most popular websites where users can post their videos are Youtube, Disney+, Hulu, HBO Max, and many more. You can use videos to tell more about your products and attract more customers to your site.

Audio clips like music or podcasts are the most common forms of digital audio content. And many people make good money by selling their songs on iTunes or Google PlayMarket.

How do you strategize your content?

The first thing you should do is define your goals and potential audience. After that, you should start creating your strategy. Determine the specific needs of the buyer and build your content according to them. Also, use many images, subheadings, and bullet points to make your text more readable and well-structured.

The primary purpose of any content is to promote your business and encourage your customers to use your services or buy your products. For this reason, you need to create a strategy that allows you to build engaging content that keeps your readers interested.

Also, quality content should encourage engagement with your brand. You need to make it unique and, at the same time, attractive and unusual. Most people are quite curious, so they like anything new. This means you can make your customers learn more about your brand by creating new, well-structured content.

B2B Content Marketing Agency

Business-to-business (B2B) content marketing agencies help B2B companies enhance their buyer's journey. They focus on using well-made content to increase conversion rates, nurture sales opportunities, and drive qualified leads. The B2B content marketing agency can create a specific content marketing program suitable for your business. A talented team knows very well what type of content can bring you qualified leads. The experts can also quickly determine what you should do to increase the likelihood that the customer will buy something. They can suggest adapting your sales approach to make it meet the specific requirements of your potential clients at different stages of the marketing funnel.

B2B content marketing agencies can make your life easier in the way that they will use real data and statistics to create a new digital marketing strategy or improve your old one. They build buyer-driven content, providing the needed details at the right time. It also aims to increase your sales opportunity and nurture your relationships.

Another significant point the B2B content marketing agency works on is improving the conversion rates of your website. They use the data available to identify the target audience and increase the percentage of users who take the necessary action.

Another requirement for creating a successful digital marketing strategy is qualifying your customers. B2B content marketing agencies create content based on the products or services you provide, directing it to the specified group of users.

Digital Marketing Consultant

Digital marketing consultants focus on a lot of things, depending on the needs of the particular company. Their typical responsibilities include:

Developing more effective digital marketing techniques
Coming up with new methods your business may use to attract new customers
Improving client communication
Matching the expectations of existing customers
Managing digital marketing campaigns
Monitoring and analyzing the results of the strategy

An experienced consultant can help you significantly increase traffic to your website. Eight out of ten Americans do their shopping online. A specialist can help guide consumers to your site.

Digital marketing consultants also help to improve the conversion rate of your website. To do it, he can remove unnecessary form fields, add live chat, remove distractions, add new logo, add reviews, and so on.

Another thing a consultant works on is reducing your Cost Per Acquisition (CPA). The digital marketing consultant will optimize your landing page, use retargeting techniques, improve your quality score, and make other needed changes.

In the end, he or she may increase sales through existing customers by doing a content audit, asking for feedback, or running regular promotions. A digital marketing consultant will adapt your social media marketing program to make more sales through it.

Online Marketing

As you can see, you should not underestimate the power of online marketing. Today, it is the most effective way to promote your business since billions of your potential customers are internet users.

Types of online marketing

When it comes to online marketing, there are various ways to do it. To promote your company, you may use social media marketing, email marketing, SEO, content marketing, Paid Advertising, or digital marketing agency services.

To start, there is paid advertising, which is the simplest way to promote your business. The only thing you need to do is to pay for it. It includes several categories like pay-per-impression (PPI), pay-per-click (PPC), and display ads. Paid advertising allows you to pay only for real users interested in your services.

Online marketing solutions aren't complete without considering Search Engine Optimization (SEO). The majority of internet users will click on one of the top five recommendations on the Google search results page. And if you want to gain visitors to your site, it must appear in one of these top positions. The only way to do it is by optimizing your content according to Google Ads recommendations.

Email marketing will not be the best way to attract new clients. However, it allows you to reach your existing clients and keep them informed about all your offers and updates. Moreover, you can re-engage your past clients using email marketing.

Content marketing is the most significant part of digital marketing. The quality of your content determines your success since customers are unlikely to return to your website if its content is worthless. It will be best to update it regularly if you want to keep people interested.

Another common way to promote your company is starting an affiliate marketing program. YouTubers and bloggers will share the link to your website for a small fee or a piece of the profit you make from their followers.

Influencer marketing is a blend of old and new marketing tools. It is a type of social media marketing in which the individuals, who are experts in some niche and have dedicated followers, are promoting your company. Influencer marketing is quite an effective tool as many people trust their recommendations.

Social media marketing is another effective way to promote your business. You can attract thousands or even millions of people to your Facebook or Instagram account which ultimately results in higher sales.

Aspects of Online Marketing with an Agency

Those who are not sure if they are doing everything right may use the help of digital marketing agencies. They will improve your content, increasing conversion rates, and driving qualified leads. Experts will create a new digital marketing strategy to help you earn more.

An agency retainer model is an agreement between a digital marketing agency and your company to work together for an agreed period of time on several projects. You will have to pay a fixed monthly rate to reserve the agency's time, and the agency will do all the work related to digital marketing for you.

The Agency retainer is an excellent choice for many campaigns and businesses. It provides quality services for an affordable price. Still, costs usually vary depending on your requirements. The price will be higher if you need some multimedia content like images or videos.

Advertising budgets also affect the total cost. The advertising budget is the money used for the different services. They will vary depending on the advertising platform and method you choose. If you start an affiliate program, you will only pay a small piece of your income to bloggers. However, if you or your agency use paid advertising on Google, Facebook, or Instagram, the costs will be much higher.

Digital marketing is our future. More than 50% of the global population is active internet users, and all of them are your potential customers. For this reason, creating a unique digital marketing strategy is so crucial. Use as many of the above online marketing methods as possible and the results will surprise you!

#1 Digital Marketing Company

What is Digital Marketing?

What is Digital Marketing?